This client is a household name that has been selling delicious doughnuts for generations. For the new Design and Innovation Center in Charlotte, the design wanted to celebrate their history and connection to the community while celebrating their progress as a company. The final design of the space focuses on celebrating the industrial beauty of the existing building with pops of saturated colors that explode against the neutral industrial background. Throughout the space pieces of their history are integrated into the everyday use of the space including an old delivery truck and their "Hot Now" sign at their brand new test kitchen.
Designed by INTERFORM staff while at a previous firm.